Internal link discovery
Crawl the site to find which discovered pages link to a destination and how navigation is structured.
INTERNAL LINKS · INCOMING LINKS · SITE STRUCTURE
See how pages receive links—and which type of link you mean.
An inbound link can mean a link coming from another page on your own site or an external backlink. This guide separates the two. Use SEOHACK’s site audit for internal link analysis and its backlink feature for links from other domains.
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FROM DATA TO YOUR NEXT ACTION
Internal links help people and crawlers navigate between pages on the same site. External backlinks come from other websites. Both are incoming links to a destination page, but their data sources, coverage and improvement workflows are different.
Crawl the site to find which discovered pages link to a destination and how navigation is structured.
Find links that lead to missing or failing destinations and update the source pages.
Review whether link wording and placement help a visitor understand what comes next.
Use the dedicated backlink checker when you need referring domains and off-site link data.
A CLEAR WORKFLOW
Decide whether you need links within the website or links from external domains.
Use a site crawl for internal links or the Backlinks project section for off-site links.
Fix broken paths, strengthen links to useful pages and manually review unusual external links.
Link important pages from relevant content using descriptive wording. Avoid forcing large numbers of repetitive keyword anchors. A clear structure should help a reader discover related information and help crawlers find the same paths.
Explore all SEOHACK featuresSometimes. Backlink usually means an external link from another domain; inbound can also describe an internal link arriving at a page.
Crawl the website, review source and destination URLs, and investigate orphaned, broken or excessively deep pages.
They support navigation, discovery and context, but should be useful and crawlable rather than added only to repeat keywords.
Use SEOHACK’s backlink checker for available referring-domain and backlink data.
Further reading: Google: making links crawlable.
BUILD A CLEARER SEO IMPROVEMENT PLAN
Use SEOHACK to turn website evidence into prioritized work, then verify what changed.